{"id":30577,"date":"2017-12-18T17:01:58","date_gmt":"2017-12-18T17:01:58","guid":{"rendered":"http:\/\/www.clickfozdoiguacu.com.br\/?p=30577"},"modified":"2020-04-09T12:07:06","modified_gmt":"2020-04-09T15:07:06","slug":"agencia-de-viagens-de-foz-iguacu-e-case-de-marketing-facebook","status":"publish","type":"post","link":"http:\/\/box5640.temp.domains\/~clickfoz\/agencia-de-viagens-de-foz-iguacu-e-case-de-marketing-facebook\/","title":{"rendered":"Ag\u00eancia de viagens de Foz do Igua\u00e7u \u00e9 case de marketing do\u00a0Facebook"},"content":{"rendered":"

A ag\u00eancia de turismo emissivo\u00a0Cinco\u00a0Elementos\u00a0Viagens<\/a> \u00e9 a \u00fanica empresa paranaense usada como refer\u00eancia de uso da plataforma de marketing do\u00a0Facebook\u00a0em campanhas patrocinadas. O case foi publicado em setembro pela p\u00e1gina oficial “Facebook\u00a0para Empresas<\/a>“, site especial que mostra os melhores usos do\u00a0Facebook, Instagram, Messenger e Audience Network para an\u00fancios.<\/p>\n

\"\"<\/p>\n

A\u00a0Cinco\u00a0Elementos\u00a0usou a segmenta\u00e7\u00e3o por localiza\u00e7\u00e3o e por interesse e conseguiu alcan\u00e7ar e vender seus pacotes promocionais para pessoas residentes na Argentina e no Paraguai. “Com a segmenta\u00e7\u00e3o, o retorno por investimento foi tr\u00eas vezes maior do que as campanhas anteriores”, comenta o gerente de marketing do grupo, Garon Piceli<\/strong>.<\/p>\n

O profissional de marketing destaca que o trabalho realizado agora ficar\u00e1 para an\u00e1lise de outros profissionais como fonte de inspira\u00e7\u00e3o para aplica\u00e7\u00e3o em outras marcas. “O\u00a0Facebook\u00a0incentiva as melhores praticas e o nosso case agora fica dispon\u00edvel para o mercado”, avalia Piceli.<\/p>\n

Usando as ferramentas disponibilizadas pelo\u00a0Facebook, a empresa teve 3 vezes maior investimento em an\u00fancios, 4 vezes mais vendas no per\u00edodo e 50% mais compras feitas por residentes no Paraguai e Argentina.<\/p>\n

A empresa tamb\u00e9m decidiu criar mensagens em portugu\u00eas e espanhol, divulgando seu pacote promocional com destino a Buenos Aires. Pensando em aumentar a precis\u00e3o dos an\u00fancios, direcionou as publica\u00e7\u00f5es para pessoas residentes nas duas cidades que fazem fronteira com Foz do Igua\u00e7u, onde fica a sede da ag\u00eancia. Usando fotos atrativas de Buenos Aires, a empresa usou uma mensagem que destacava o baixo valor dos pacotes e a condi\u00e7\u00e3o promocional.<\/p>\n

“Em um m\u00eas de campanha, a\u00a0Cinco\u00a0Elementos\u00a0vendeu todos os pacotes promocionais dispon\u00edveis para Buenos Aires. Metade dos clientes moravam fora do Brasil, e fizeram a primeira compra com a ag\u00eancia a partir do an\u00fancio no\u00a0Facebook”, revela o gerente comercial, Lucas Gir\u00e3o<\/strong>.<\/p>\n

O respons\u00e1vel pelo gerenciamento das m\u00eddias sociais<\/a> da\u00a0Cinco\u00a0Elementos\u00a0Viagens \u00e9 o profissional Rafael Guimar\u00e3es<\/strong>, publicit\u00e1rio que atua no ramo de marketing h\u00e1 6 anos. J\u00e1 realizou campanhas para diversas empresa como Cataratas JL Shopping, UDC Centro Universit\u00e1rio, Anglo Americano, Hotel Nikko Curitiba, Iguassu Magic, entre outros. \u00c9 ganhador do Pr\u00eamio Sangue Bom, com o projeto de comunica\u00e7\u00e3o integrada em m\u00eddia sociais e inova\u00e7\u00e3o na comunica\u00e7\u00e3o, em projeto realizado no Portal Clickfoz<\/strong><\/em>. Atualmente \u00e9 respons\u00e1vel pelas contas do grupo Loumar Turismo.<\/p>\n

\"\"<\/p>\n

Servi\u00e7o para tr\u00eas pa\u00edses<\/strong>
\nA\u00a0Cinco\u00a0Elementos\u00a0Viagens \u00e9 uma ag\u00eancia de turismo emissivo de Foz do Igua\u00e7u que oferece pacotes de viagens saindo da tr\u00edplice fronteira para destinos como o nordeste brasileiro, Buenos Aires e Caribe.<\/p>\n

Confira o case completo no link<\/strong>:
\nhttps:\/\/www.facebook.com\/business\/success\/cinco-elementos-viagens<\/a><\/p>\n

CINCO\u00a0ELEMENTOS\u00a0VIAGENS<\/strong>
\nAv. Brasil, 84. Centro.
\nFacebook<\/strong>:\u00a0facebook.com\/cincoelementosviagens\/<\/a>
\nContato<\/strong>:\u00a0(45) 3026-4080
\nWhatsApp<\/strong>:\u00a0\u00a0(45) 9 9926-7004<\/p>\n","protected":false},"excerpt":{"rendered":"

A ag\u00eancia de turismo emissivo\u00a0Cinco\u00a0Elementos\u00a0Viagens \u00e9 a \u00fanica empresa paranaense usada como refer\u00eancia de uso da plataforma de marketing do\u00a0Facebook\u00a0em campanhas patrocinadas. O case foi publicado em setembro pela p\u00e1gina oficial “Facebook\u00a0para Empresas“, site especial que mostra os melhores usos do\u00a0Facebook, Instagram, Messenger e Audience Network para an\u00fancios. A\u00a0Cinco\u00a0Elementos\u00a0usou a segmenta\u00e7\u00e3o por localiza\u00e7\u00e3o e por […]<\/p>\n","protected":false},"author":29,"featured_media":30583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-30577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-foz-do-iguacu"],"yoast_head":"\nAg\u00eancia de viagens de Foz do Igua\u00e7u \u00e9 case de marketing do\u00a0Facebook - Clickfoz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/box5640.temp.domains\/~clickfoz\/agencia-de-viagens-de-foz-iguacu-e-case-de-marketing-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ag\u00eancia de viagens de Foz do Igua\u00e7u \u00e9 case de marketing do\u00a0Facebook - Clickfoz\" \/>\n<meta property=\"og:description\" content=\"A ag\u00eancia de turismo emissivo\u00a0Cinco\u00a0Elementos\u00a0Viagens \u00e9 a \u00fanica empresa paranaense usada como refer\u00eancia de uso da plataforma de marketing do\u00a0Facebook\u00a0em campanhas patrocinadas. 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