{"id":28499,"date":"2017-09-05T13:23:27","date_gmt":"2017-09-05T13:23:27","guid":{"rendered":"http:\/\/www.clickfozdoiguacu.com.br\/?p=28499"},"modified":"2017-09-06T19:56:31","modified_gmt":"2017-09-06T19:56:31","slug":"clickfoz-promove-curso-sobre-projeto-editorial-digital","status":"publish","type":"post","link":"http:\/\/box5640.temp.domains\/~clickfoz\/clickfoz-promove-curso-sobre-projeto-editorial-digital\/","title":{"rendered":"Clickfoz promove curso sobre projeto editorial digital"},"content":{"rendered":"

O Clickfoz<\/strong><\/em> est\u00e1 promovendo em Foz do Igua\u00e7u em parceria com a consultora e professora de m\u00eddias sociais, Liliane Ferrari, o curso \u201cPlanejamento de conte\u00fado para m\u00eddias sociais e canais propriet\u00e1rios<\/a>\u201d.<\/p>\n

O curso ser\u00e1 nos dias 05 e 06 de outubro, das 18h \u00e0s 22h, no Hotel Bella Italia. As inscri\u00e7\u00f5es come\u00e7am a partir de R$ 199.<\/p>\n

Para quem quiser 10% de desconto ainda pode usar o cupom OFFCLICKFOZ no momento da inscri\u00e7\u00e3o, realizado\u00a0atrav\u00e9s do site<\/a>.<\/p>\n

A partir de t\u00e9cnicas, exemplos e exerc\u00edcios pr\u00e1ticos, o curso vai gerar par\u00e2metros e trazer nova perspectiva para produ\u00e7\u00e3o de conte\u00fado e intera\u00e7\u00e3o no ambiente digital.<\/p>\n

Uma metodologia para que no dia a dia os participantes possam produzir e gerenciar bem conte\u00fados propriet\u00e1rios e tamb\u00e9m conte\u00fado para m\u00eddias sociais com foco em marketing.<\/p>\n

\u201cVamos refletir sobre a din\u00e2mica das redes atrelada a produtos, marcas e servi\u00e7os\u201d, diz Liliane tamb\u00e9m professora das escolas Quero Ser Social Media, Com School & Ecommerce School, Uol Educa\u00e7\u00e3o, Eduk e ESPM.<\/p>\n

\"\"
Liliane Ferrari foi apontada como uma das 10 mulheres mais influentes da Internet brasileira pelo iG, atuou em blogs corporativos, fan pages, consultorias e projetos digitais para Editora Alto Astral, Editora Trip, Colgate, C&A, O Botic\u00e1rio, Santander, Ita\u00fa Cultural, LG, Santaconstancia, Unilever, Kraft Foods, Mapfre, CAIXA, 1800 Tequila, Johnson & Johnson, Extra Supermercados. Est\u00e1 no mercado de comunica\u00e7\u00e3o h\u00e1 mais de 16 anos com passagem pela TV Globo, O2, LiveAD, TV Bandeirantes, SBT, Time4fun, FOX kids, entre outras.<\/figcaption><\/figure>\n

Confira um pouco dos temas abordados:
\nDIA 1
\n<\/b>– Panorama geral
\nA l\u00f3gica da internet e conceitos para se tra\u00e7ar um plano 360\u00ba com m\u00eddias propriet\u00e1rias e n\u00e3o propriet\u00e1rias a partir da gera\u00e7\u00e3o de conte\u00fado original.<\/p>\n

– Blogs corporativos
\nA hist\u00f3ria e a import\u00e2ncia do branded content
\nInbound mkt: pilar – blog corporativo
\nT\u00e9cnicas b\u00e1sicas de SEO – Search Engine Optimization
\nAtiva\u00e7\u00e3o – distribui\u00e7\u00e3o de conte\u00fado
\nCasos e exemplos de sucesso<\/p>\n

Pr\u00e1tica de planejamento e cria\u00e7\u00e3o de projeto editorial p blog \/\/ inbound mkt<\/p>\n

DIA 2
\n<\/strong>– As m\u00eddias sociais e as redes sociais
\nVamos diferenciar e refletir sobre o conceito: midias e redes sociais.<\/p>\n

Um overview sobre as plataformas: Google+, Facebook, Instagram, Pinterest, Linkedin, Youtube e Twitter, suas funcionalidades, tipos de utiliza\u00e7\u00e3o e adequa\u00e7\u00e3o para cada tipo de neg\u00f3cio e objetivo.<\/p>\n

Vamos discutir como fazer uma gest\u00e3o de crise.<\/p>\n

– Planejamento editorial digital e estrat\u00e9gico
\nAn\u00e1lise de SWOT, defini\u00e7\u00e3o de identidade, conceito da comunica\u00e7\u00e3o, percep\u00e7\u00e3o, defini\u00e7\u00e3o de identidade visual, uso de imagens, v\u00eddeos, estilo de texto, hashtags, etc.<\/p>\n

Pr\u00e1tica de planejamento e cria\u00e7\u00e3o de grade editorial digital baseada em estrat\u00e9gia para a marca.<\/p>\n

INSCRI\u00c7\u00d5ES:
\nhttps:\/\/www.sympla.com.br\/planejamento-de-conteudo-digital-para-midias-sociais-e-canais-proprietarios__184875<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

O Clickfoz est\u00e1 promovendo em Foz do Igua\u00e7u em parceria com a consultora e professora de m\u00eddias sociais, Liliane Ferrari, o curso \u201cPlanejamento de conte\u00fado para m\u00eddias sociais e canais propriet\u00e1rios\u201d. O curso ser\u00e1 nos dias 05 e 06 de outubro, das 18h \u00e0s 22h, no Hotel Bella Italia. As inscri\u00e7\u00f5es come\u00e7am a partir de […]<\/p>\n","protected":false},"author":30,"featured_media":28500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[2057,2056],"class_list":["post-28499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-foz-do-iguacu","tag-liliane-ferrari","tag-social-media"],"yoast_head":"\nClickfoz promove curso sobre projeto editorial digital - Clickfoz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/box5640.temp.domains\/~clickfoz\/clickfoz-promove-curso-sobre-projeto-editorial-digital\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clickfoz promove curso sobre projeto editorial digital - Clickfoz\" \/>\n<meta property=\"og:description\" content=\"O Clickfoz est\u00e1 promovendo em Foz do Igua\u00e7u em parceria com a consultora e professora de m\u00eddias sociais, Liliane Ferrari, o curso \u201cPlanejamento de conte\u00fado para m\u00eddias sociais e canais propriet\u00e1rios\u201d. O curso ser\u00e1 nos dias 05 e 06 de outubro, das 18h \u00e0s 22h, no Hotel Bella Italia. 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