{"id":24790,"date":"2017-03-16T19:26:27","date_gmt":"2017-03-16T19:26:27","guid":{"rendered":"http:\/\/www.clickfozdoiguacu.com.br\/?p=24790"},"modified":"2017-03-16T19:32:19","modified_gmt":"2017-03-16T19:32:19","slug":"hoteis-de-foz-do-iguacu-podem-ter-tarifa-flutuante","status":"publish","type":"post","link":"http:\/\/box5640.temp.domains\/~clickfoz\/hoteis-de-foz-do-iguacu-podem-ter-tarifa-flutuante\/","title":{"rendered":"Hot\u00e9is de Foz do Igua\u00e7u podem ter \u201ctarifa flutuante\u201d"},"content":{"rendered":"
\"Hotel
Foto: Let\u00edcia Lichacovski<\/figcaption><\/figure>\n

Os hot\u00e9is de Foz do Igua\u00e7u contam com uma nova ferramenta que permitir\u00e1 atualizar a tarifa com rapidez, baseada na demanda, na disponibilidade, no valor cobrado por concorrentes e at\u00e9 nas condi\u00e7\u00f5es clim\u00e1ticas do dia, entre outros fatores.\u00a0\u00a0O gerenciamento dos valores permite atualizar a tarifa a cada 30 minutos, para hospedagens at\u00e9 360 dias \u00e0 frente.<\/p>\n

A solu\u00e7\u00e3o tecnol\u00f3gica \u00e9 resultado de uma parceria entre a empresa Desbravador Software de Gest\u00e3o Inteligente, que atua h\u00e1 26 anos no apoio ao gerenciamento de hot\u00e9is de Foz do Igua\u00e7u, e a Booking.com. l\u00edder mundial em reservas on line de acomoda\u00e7\u00f5es. A ferramenta \u2013 Rate Manager da BookingSuite \u2013 representa \u201co fim da tarifa fixa\u201d, como disse Ana Bernardo, especialista da empresa, na apresenta\u00e7\u00e3o aos hoteleiros igua\u00e7uenses, feita no audit\u00f3rio do Sindicato de Hot\u00e9is, Restaurantes, Bares e Similares de Foz do Igua\u00e7u (Sindhot\u00e9is).<\/p>\n

O presidente do Sindhot\u00e9is, Carlos Silva, disse que o mecanismo \u201cvai auxiliar a aumentar a ocupa\u00e7\u00e3o e a rentabilidade\u201d. A rapidez na fixa\u00e7\u00e3o do valor da tarifa, baseada na oferta e procura, trar\u00e1 \u201co equil\u00edbrio na di\u00e1ria\u201d. O sistema \u00e9 parecido com o utilizado pelas empresas de avia\u00e7\u00e3o, que alteram o valor da tarifa tamb\u00e9m de forma r\u00e1pida, conforme a maior ou menor procura.<\/p>\n

\"carlos
Foto: Nilton Rolin<\/figcaption><\/figure>\n

J\u00e1 adotado por hot\u00e9is de v\u00e1rios pa\u00edses, o Rate Manager da BookingSuite utiliza um algoritmo \u201cque sugere um valor de tarifa de acordo com a realidade atual\u201d, explica Rubens Costa, gerente da BookingSuite no Brasil. Desenvolvido pela matriz da Booking.com na Holanda, o algoritmo se baseia nos dados de demanda do destino, na taxa de ocupa\u00e7\u00e3o para o per\u00edodo em cada acomoda\u00e7\u00e3o oferecida (luxo, casal, single, etc), nas tarifas praticadas pelos concorrentes e em outras informa\u00e7\u00f5es, inclusive se h\u00e1 previs\u00e3o de grandes eventos.<\/p>\n

Tamb\u00e9m de forma autom\u00e1tica, o algoritmo considera os dados hist\u00f3ricos de demanda, entre outras informa\u00e7\u00f5es fornecidas pela Desbravador, e outras que o pr\u00f3prio hoteleiro pode acrescentar, at\u00e9 quando quer fazer uma promo\u00e7\u00e3o, por exemplo. A partir de todos esses dados, sugere a tarifa que, se for aceita pelo hotel, ser\u00e1 tornada p\u00fablica pela Desbravador imediatamente, n\u00e3o s\u00f3 no Booking.com, mas para todo o mercado.<\/p>\n

Segundo Rubens, a maioria dos hot\u00e9is altera sua tarifa umas tr\u00eas vezes por semana, com base na disponibilidade, na procura e at\u00e9 quando ocorre um cancelamento de grupo, por exemplo. Com o sistema oferecido pela parceria Desbravador-Booking.com, \u201ca gest\u00e3o ser\u00e1 autom\u00e1tica\u201d. Com isso, o hoteleiro consegue atrair mais h\u00f3spedes e oferecer uma tarifa condizente com a situa\u00e7\u00e3o do mercado naquele momento.<\/p>\n

A empresa Desbravador Software de Gest\u00e3o Inteligente atende hoje cerca de 3.500 hot\u00e9is no Brasil, Argentina, Chile, Peru, Paraguai e Uruguai, num total de 125 mil apartamentos. O diretor da empresa, Marcelo Pompeo da Silva, contou que a primeira investida da Desbravador na \u00e1rea de hot\u00e9is foi justamente em Foz do Igua\u00e7u, h\u00e1 26 anos. Antes, a empresa atuava s\u00f3 na \u00e1rea de software, em Chapec\u00f3 (SC).<\/p>\n","protected":false},"excerpt":{"rendered":"

Os hot\u00e9is de Foz do Igua\u00e7u contam com uma nova ferramenta que permitir\u00e1 atualizar a tarifa com rapidez, baseada na demanda, na disponibilidade, no valor cobrado por concorrentes e at\u00e9 nas condi\u00e7\u00f5es clim\u00e1ticas do dia, entre outros fatores.\u00a0\u00a0O gerenciamento dos valores permite atualizar a tarifa a cada 30 minutos, para hospedagens at\u00e9 360 dias \u00e0 […]<\/p>\n","protected":false},"author":29,"featured_media":24795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[563,849,1245,63],"class_list":["post-24790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turismo","tag-hoteis","tag-hoteis-em-foz","tag-tarifa-flutuante","tag-turismo"],"yoast_head":"\nHot\u00e9is de Foz do Igua\u00e7u podem ter \u201ctarifa flutuante\u201d - Clickfoz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/box5640.temp.domains\/~clickfoz\/hoteis-de-foz-do-iguacu-podem-ter-tarifa-flutuante\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hot\u00e9is de Foz do Igua\u00e7u podem ter \u201ctarifa flutuante\u201d - 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